Eden: Branding & E-Commerce for Outdoor Living
Brand Strategy & Positioning
Eden was created to celebrate a slow, intentional way of enjoying the outdoors—where simplicity meets functionality. The brand needed a clear positioning: a premium yet playful alternative to mass-produced beach accessories, designed for those who seek style, sustainability, and quality in their outdoor essentials.
Through strategic branding and market alignment, Eden carved out a niche by emphasizing conscious consumerism, premium craftsmanship, and a lifestyle-oriented identity. The challenge was to establish a cohesive brand presence that translated into an e-commerce experience that felt as good as the product itself.
Creative Direction & Design
Our approach was rooted in visual storytelling—connecting product design with the Eden lifestyle. The branding fused natural tones, timeless typography, and vibrant pops of color, reinforcing the brand’s connection to both nature and modern design.
The identity system included:
A fresh and contemporary logo, balancing nostalgia with minimalism.
A cohesive product packaging system, making every item feel like a design object.
Photography direction, capturing Eden’s products in real, aspirational settings.
Website & E-commerce UX/UI, built for a seamless and visually immersive shopping experience.
Impact
A fully operational Shopify and Tienda Nube store, optimized for conversions.
A recognizable brand presence across digital platforms and Instagram (@eden.nicedays), engaging a lifestyle-driven community.
A highly curated product line, positioned as a go-to for stylish and functional outdoor living.
By blending design, storytelling, and commerce, Eden became more than a beach brand—it became an experience, encouraging people to live more intentionally, one nice day at a time.
