LA PLAYA BAR – Spain
A nostalgic, sun-faded beach bar rebrand inspired by European summers and 70s film grain.
Challenge
A hidden beach bar in Tarifa, Spain, had an identity crisis—it was loved by locals but visually forgettable. Tourists stumbled upon it, but it wasn’t a destination. The owners wanted a refresh without losing its effortless, unpolished charm.
Solution
Developed an intentionally imperfect identity using hand-painted typography, custom signage, and mismatched retro furniture.
Created a modular branding system—each location (Tarifa, Ibiza, and Formentera) got a slightly tweaked variation, making each bar feel unique while keeping the brand intact.
Shot a film-inspired campaign using 35mm-style photography, emphasizing golden-hour textures and authentic, unfiltered moments.
Impact
Locals embraced the new identity—it felt personal, not overproduced.
Tourists started seeking out the bar before arriving in Spain, thanks to the new Instagram-friendly, timeless visuals.
The new branding led to a 42% increase in traffic and a featured spot in Condé Nast Traveler’s “Hidden Spots of the Spanish Coast.”
